Other

KitchenAid Creates a Mini Stand Mixer With Millennials in Mind

KitchenAid Creates a Mini Stand Mixer With Millennials in Mind


We are searching data for your request:

Forums and discussions:
Manuals and reference books:
Data from registers:
Wait the end of the search in all databases.
Upon completion, a link will appear to access the found materials.

Artisan Mini Stand Mixer will hit stores in June

The new mixer is made for consumers with “limited counter space and ‘smaller batch’ lifestyles.”

For those with KitchenAid stand mixer desires but without the countertop space or practical need, the brand is releasing a smaller version of its iconic mixer: the Artisan Mini Stand Mixer.

The mixer is made for customers with “limited counter space and ‘smaller batch’ lifestyles.” It is 20 percent smaller and 25 percent lighter than the classic Artisan, however the price point is not so mini. The 3.5-quart Artisan Mini retails for $399.99, while the standard 5-quart artisan costs $429.99. Turns out the mini uses the same motor as the classic, hence maintaining the higher price point.

Derek Ernst, KitchenAid's global marketing director for small appliances, tells The Huffington Post, “We believed strongly that it had to power all of our existing hub attachments, some of which require significant power to deliver great results. This created a technical challenge for us as we had to pack the same level of performance into a smaller motor. The result is one of our most advanced motors yet.”


Meet the Mighty Mini

A 360 global digital campaign targeted towards small space living millennials around the world. By tapping a collection of some of the world's most influential food and lifestyle influencers, we showed that regardless of where you live, #MiniMoments are all around.

Via a montage of moments, we progressed through an entire day featuring the mixer with a variety of personas in environments around the globe. From pre-dawn baking and weekend brunch, to cocktail hours, and celebratory desserts — we introduced the Artisan Mini as the perfect culinary companion.

MiniMoments.com

With the campaign being rooted in multiple streams of digital content, we needed to create an online venue that was not only technically relevant but suited to millennial behaviors. Minimoments.com is a content hub that we used to aggregate over 3,500 pieces of unique content, including recipes, videos and user generated content, that was created for the campaign. We also created global region specific versions of the site with geo-specific content (recipes, ambassadors) and language nuances.

Tapping into the passions of makers and foodies alike, we created a tiered global ambassador program of over 100 influencers that we worked with to curate and co-create content that included original recipes, videos, and images. lnfluencer content was shared across social platforms (both brand owned and influencer owned), through paid digital media, publisher partnerships and experiential executions.

The #MiniMoments campaign culminated with our Epic Experience dinner in New York City. We invited local NYC tastemakers, our global ambassadors and relevant media to attend an unforgettable evening highlighting the Mini.


Meet the Mighty Mini

A 360 global digital campaign targeted towards small space living millennials around the world. By tapping a collection of some of the world's most influential food and lifestyle influencers, we showed that regardless of where you live, #MiniMoments are all around.

Via a montage of moments, we progressed through an entire day featuring the mixer with a variety of personas in environments around the globe. From pre-dawn baking and weekend brunch, to cocktail hours, and celebratory desserts — we introduced the Artisan Mini as the perfect culinary companion.

MiniMoments.com

With the campaign being rooted in multiple streams of digital content, we needed to create an online venue that was not only technically relevant but suited to millennial behaviors. Minimoments.com is a content hub that we used to aggregate over 3,500 pieces of unique content, including recipes, videos and user generated content, that was created for the campaign. We also created global region specific versions of the site with geo-specific content (recipes, ambassadors) and language nuances.

Tapping into the passions of makers and foodies alike, we created a tiered global ambassador program of over 100 influencers that we worked with to curate and co-create content that included original recipes, videos, and images. lnfluencer content was shared across social platforms (both brand owned and influencer owned), through paid digital media, publisher partnerships and experiential executions.

The #MiniMoments campaign culminated with our Epic Experience dinner in New York City. We invited local NYC tastemakers, our global ambassadors and relevant media to attend an unforgettable evening highlighting the Mini.


Meet the Mighty Mini

A 360 global digital campaign targeted towards small space living millennials around the world. By tapping a collection of some of the world's most influential food and lifestyle influencers, we showed that regardless of where you live, #MiniMoments are all around.

Via a montage of moments, we progressed through an entire day featuring the mixer with a variety of personas in environments around the globe. From pre-dawn baking and weekend brunch, to cocktail hours, and celebratory desserts — we introduced the Artisan Mini as the perfect culinary companion.

MiniMoments.com

With the campaign being rooted in multiple streams of digital content, we needed to create an online venue that was not only technically relevant but suited to millennial behaviors. Minimoments.com is a content hub that we used to aggregate over 3,500 pieces of unique content, including recipes, videos and user generated content, that was created for the campaign. We also created global region specific versions of the site with geo-specific content (recipes, ambassadors) and language nuances.

Tapping into the passions of makers and foodies alike, we created a tiered global ambassador program of over 100 influencers that we worked with to curate and co-create content that included original recipes, videos, and images. lnfluencer content was shared across social platforms (both brand owned and influencer owned), through paid digital media, publisher partnerships and experiential executions.

The #MiniMoments campaign culminated with our Epic Experience dinner in New York City. We invited local NYC tastemakers, our global ambassadors and relevant media to attend an unforgettable evening highlighting the Mini.


Meet the Mighty Mini

A 360 global digital campaign targeted towards small space living millennials around the world. By tapping a collection of some of the world's most influential food and lifestyle influencers, we showed that regardless of where you live, #MiniMoments are all around.

Via a montage of moments, we progressed through an entire day featuring the mixer with a variety of personas in environments around the globe. From pre-dawn baking and weekend brunch, to cocktail hours, and celebratory desserts — we introduced the Artisan Mini as the perfect culinary companion.

MiniMoments.com

With the campaign being rooted in multiple streams of digital content, we needed to create an online venue that was not only technically relevant but suited to millennial behaviors. Minimoments.com is a content hub that we used to aggregate over 3,500 pieces of unique content, including recipes, videos and user generated content, that was created for the campaign. We also created global region specific versions of the site with geo-specific content (recipes, ambassadors) and language nuances.

Tapping into the passions of makers and foodies alike, we created a tiered global ambassador program of over 100 influencers that we worked with to curate and co-create content that included original recipes, videos, and images. lnfluencer content was shared across social platforms (both brand owned and influencer owned), through paid digital media, publisher partnerships and experiential executions.

The #MiniMoments campaign culminated with our Epic Experience dinner in New York City. We invited local NYC tastemakers, our global ambassadors and relevant media to attend an unforgettable evening highlighting the Mini.


Meet the Mighty Mini

A 360 global digital campaign targeted towards small space living millennials around the world. By tapping a collection of some of the world's most influential food and lifestyle influencers, we showed that regardless of where you live, #MiniMoments are all around.

Via a montage of moments, we progressed through an entire day featuring the mixer with a variety of personas in environments around the globe. From pre-dawn baking and weekend brunch, to cocktail hours, and celebratory desserts — we introduced the Artisan Mini as the perfect culinary companion.

MiniMoments.com

With the campaign being rooted in multiple streams of digital content, we needed to create an online venue that was not only technically relevant but suited to millennial behaviors. Minimoments.com is a content hub that we used to aggregate over 3,500 pieces of unique content, including recipes, videos and user generated content, that was created for the campaign. We also created global region specific versions of the site with geo-specific content (recipes, ambassadors) and language nuances.

Tapping into the passions of makers and foodies alike, we created a tiered global ambassador program of over 100 influencers that we worked with to curate and co-create content that included original recipes, videos, and images. lnfluencer content was shared across social platforms (both brand owned and influencer owned), through paid digital media, publisher partnerships and experiential executions.

The #MiniMoments campaign culminated with our Epic Experience dinner in New York City. We invited local NYC tastemakers, our global ambassadors and relevant media to attend an unforgettable evening highlighting the Mini.


Meet the Mighty Mini

A 360 global digital campaign targeted towards small space living millennials around the world. By tapping a collection of some of the world's most influential food and lifestyle influencers, we showed that regardless of where you live, #MiniMoments are all around.

Via a montage of moments, we progressed through an entire day featuring the mixer with a variety of personas in environments around the globe. From pre-dawn baking and weekend brunch, to cocktail hours, and celebratory desserts — we introduced the Artisan Mini as the perfect culinary companion.

MiniMoments.com

With the campaign being rooted in multiple streams of digital content, we needed to create an online venue that was not only technically relevant but suited to millennial behaviors. Minimoments.com is a content hub that we used to aggregate over 3,500 pieces of unique content, including recipes, videos and user generated content, that was created for the campaign. We also created global region specific versions of the site with geo-specific content (recipes, ambassadors) and language nuances.

Tapping into the passions of makers and foodies alike, we created a tiered global ambassador program of over 100 influencers that we worked with to curate and co-create content that included original recipes, videos, and images. lnfluencer content was shared across social platforms (both brand owned and influencer owned), through paid digital media, publisher partnerships and experiential executions.

The #MiniMoments campaign culminated with our Epic Experience dinner in New York City. We invited local NYC tastemakers, our global ambassadors and relevant media to attend an unforgettable evening highlighting the Mini.


Meet the Mighty Mini

A 360 global digital campaign targeted towards small space living millennials around the world. By tapping a collection of some of the world's most influential food and lifestyle influencers, we showed that regardless of where you live, #MiniMoments are all around.

Via a montage of moments, we progressed through an entire day featuring the mixer with a variety of personas in environments around the globe. From pre-dawn baking and weekend brunch, to cocktail hours, and celebratory desserts — we introduced the Artisan Mini as the perfect culinary companion.

MiniMoments.com

With the campaign being rooted in multiple streams of digital content, we needed to create an online venue that was not only technically relevant but suited to millennial behaviors. Minimoments.com is a content hub that we used to aggregate over 3,500 pieces of unique content, including recipes, videos and user generated content, that was created for the campaign. We also created global region specific versions of the site with geo-specific content (recipes, ambassadors) and language nuances.

Tapping into the passions of makers and foodies alike, we created a tiered global ambassador program of over 100 influencers that we worked with to curate and co-create content that included original recipes, videos, and images. lnfluencer content was shared across social platforms (both brand owned and influencer owned), through paid digital media, publisher partnerships and experiential executions.

The #MiniMoments campaign culminated with our Epic Experience dinner in New York City. We invited local NYC tastemakers, our global ambassadors and relevant media to attend an unforgettable evening highlighting the Mini.


Meet the Mighty Mini

A 360 global digital campaign targeted towards small space living millennials around the world. By tapping a collection of some of the world's most influential food and lifestyle influencers, we showed that regardless of where you live, #MiniMoments are all around.

Via a montage of moments, we progressed through an entire day featuring the mixer with a variety of personas in environments around the globe. From pre-dawn baking and weekend brunch, to cocktail hours, and celebratory desserts — we introduced the Artisan Mini as the perfect culinary companion.

MiniMoments.com

With the campaign being rooted in multiple streams of digital content, we needed to create an online venue that was not only technically relevant but suited to millennial behaviors. Minimoments.com is a content hub that we used to aggregate over 3,500 pieces of unique content, including recipes, videos and user generated content, that was created for the campaign. We also created global region specific versions of the site with geo-specific content (recipes, ambassadors) and language nuances.

Tapping into the passions of makers and foodies alike, we created a tiered global ambassador program of over 100 influencers that we worked with to curate and co-create content that included original recipes, videos, and images. lnfluencer content was shared across social platforms (both brand owned and influencer owned), through paid digital media, publisher partnerships and experiential executions.

The #MiniMoments campaign culminated with our Epic Experience dinner in New York City. We invited local NYC tastemakers, our global ambassadors and relevant media to attend an unforgettable evening highlighting the Mini.


Meet the Mighty Mini

A 360 global digital campaign targeted towards small space living millennials around the world. By tapping a collection of some of the world's most influential food and lifestyle influencers, we showed that regardless of where you live, #MiniMoments are all around.

Via a montage of moments, we progressed through an entire day featuring the mixer with a variety of personas in environments around the globe. From pre-dawn baking and weekend brunch, to cocktail hours, and celebratory desserts — we introduced the Artisan Mini as the perfect culinary companion.

MiniMoments.com

With the campaign being rooted in multiple streams of digital content, we needed to create an online venue that was not only technically relevant but suited to millennial behaviors. Minimoments.com is a content hub that we used to aggregate over 3,500 pieces of unique content, including recipes, videos and user generated content, that was created for the campaign. We also created global region specific versions of the site with geo-specific content (recipes, ambassadors) and language nuances.

Tapping into the passions of makers and foodies alike, we created a tiered global ambassador program of over 100 influencers that we worked with to curate and co-create content that included original recipes, videos, and images. lnfluencer content was shared across social platforms (both brand owned and influencer owned), through paid digital media, publisher partnerships and experiential executions.

The #MiniMoments campaign culminated with our Epic Experience dinner in New York City. We invited local NYC tastemakers, our global ambassadors and relevant media to attend an unforgettable evening highlighting the Mini.


Meet the Mighty Mini

A 360 global digital campaign targeted towards small space living millennials around the world. By tapping a collection of some of the world's most influential food and lifestyle influencers, we showed that regardless of where you live, #MiniMoments are all around.

Via a montage of moments, we progressed through an entire day featuring the mixer with a variety of personas in environments around the globe. From pre-dawn baking and weekend brunch, to cocktail hours, and celebratory desserts — we introduced the Artisan Mini as the perfect culinary companion.

MiniMoments.com

With the campaign being rooted in multiple streams of digital content, we needed to create an online venue that was not only technically relevant but suited to millennial behaviors. Minimoments.com is a content hub that we used to aggregate over 3,500 pieces of unique content, including recipes, videos and user generated content, that was created for the campaign. We also created global region specific versions of the site with geo-specific content (recipes, ambassadors) and language nuances.

Tapping into the passions of makers and foodies alike, we created a tiered global ambassador program of over 100 influencers that we worked with to curate and co-create content that included original recipes, videos, and images. lnfluencer content was shared across social platforms (both brand owned and influencer owned), through paid digital media, publisher partnerships and experiential executions.

The #MiniMoments campaign culminated with our Epic Experience dinner in New York City. We invited local NYC tastemakers, our global ambassadors and relevant media to attend an unforgettable evening highlighting the Mini.


Watch the video: KitchenAid (July 2022).


Comments:

  1. Laban

    take your position.

  2. Hargrove

    Sorry, the message is far away

  3. Alter

    everyone is afraid he is dangerous ... I'm leaving !!!!!!!

  4. Scrydan

    remarkably, this is very valuable information

  5. Vudolar

    Bravo, your thinking is magnificent



Write a message